Department of Information Management
College of Management
National Chung Cheng University

Course Title: Internet Marketing
Spring 2022


1.     Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation & Practice . Harlow, Essex: Pearson.

2.     Levin, A. (2020). Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising. New York: Apress/Pearson.

3.     McGruer, D. (2020). Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. Hoboken, NJ: John Wiley & Sons.

4.     Rajamannar, R. (2021). Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. New York: HarperCollins.
量子行銷 (中英對照版)

5.     Diamond, S. (2019). Digital Marketing All-in-One For Dummies. Hoboken, NJ: John Wiley & Sons.


1.     Course website.

2.     Chaffey’s textbook companion website.

3.     Chaffey’s textbook support website. 

4.     Experimental website.

5.     Mary Meeker’s Internet Trends Report 2019.

6.     YouTube video. The Machine that Changed the World: Inventing the Future

7.     What ate the data sizes?

8.     Free images for open access.

8.     Free video tutorials from Simplilearn Live.

Copyright of Eldon Y. Li