Department of Information Management
College of Management
National Chung Cheng University

Course Title: Internet Marketing
Spring 2022

Readings

1.     Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation & Practice . Harlow, Essex: Pearson.

2.     Levin, A. (2020). Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising. New York: Apress/Pearson.

3.     McGruer, D. (2020). Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business. Hoboken, NJ: John Wiley & Sons.

4.     Rajamannar, R. (2021). Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. New York: HarperCollins.
量子行銷 (中英對照版)

5.     Diamond, S. (2019). Digital Marketing All-in-One For Dummies. Hoboken, NJ: John Wiley & Sons.

Websites

1.     Course website. http://eli.johogo.com/Class/CCU/

2.     Chaffey’s textbook companion website. https://wps.pearsoned.co.uk/ema_uk_he_chaffey_digmark_7/

3.     Chaffey’s textbook support website. https://www.smartinsights.com/book-support/ 

4.     Experimental website. http://bodycola.com/

5.     Mary Meeker’s Internet Trends Report 2019. https://www.bondcap.com/#internettrends

6.     YouTube video. The Machine that Changed the World: Inventing the Future

7.     What ate the data sizes? http://highscalability.com/blog/2012/9/11/how-big-is-a-petabyte-exabyte-zettabyte-or-a-yottabyte.html

8.     Free images for open access.  https://www.pexels.com / https://pixabay.com / https://unsplash.com

9.     Free video tutorials from Simplilearn Live.  https://tinyurl.com/b6sks7t6

10.     Tyler Moore's How to Make a WordPress Online Store - 2022https://www.youtube.com/watch?v=facMcbWB0jI

11.     Tyler Moore's How to Make a WordPress Website - 2022https://tinyurl.com/2ftk5fsf

12.     Creating logos for your website.  https://logomakr.com/

13.     Recommended "All-in-One WP Migration" plugin for WordPress website backup.  https://logomakr.com/


 
Copyright of Eldon Y. Li